The iGaming market has been experiencing rapid growth due to advancements in technology, changing player behavior and expectation, and increasing legalization of online gambling in different parts of the world. As these trends continue to gain momentum, service providers and platform developers are trying to implement scalable and engaging solutions to market. In these circumstances, Soft2Bet has been getting a lot of attention lately due to their adaptable technology, operational support, and player focused solutions. This makes it easy to understand why more and more operators are opting for Soft2Bet.
This paper aims to analyze the prominent trends and characteristics of Soft2Bet’s rising prominence in the iGaming industry.
A Platform Built for Flexibility
Soft2Bet’s rising popularity can be attributed to their focus on flexibility and modular platform design. Most legacy systems are inflexible, and it has been very refreshing for the industry to see a solution provider whose platform is built to be reactive to the needs and different levels of operators, whether they are start-ups or more established operators looking to grow.
Flexibility encompasses:
- Clearly defined modular components that can be tailored by the operator
- The ability to integrate with numerous gaming providers and other third-party offerings
- The ability to service both the casino and sports betting verticals
Because of this modularity, operators no longer have to work within the constraints of a uniform solution, but can customize their platform to their audience and market approach.
A Market Leader in Player Retention and Engagement
In addition to retaining market share in the iGaming sector, it is critical to retain customers. Soft2Bet’s approach to customer retention is developing in-depth customer engagement that goes beyond retaining customers.
Retention strategies may include:
- Customized interfaces for each customer
- Loyalty programs and gaming experiences
- Automated customer engagement promotions that are driven by customer actions.
These strategies positively impact the operators bottom line by increasing the duration of gaming sessions and the value of customers over their lifetime.
Supporting both Casino and Sports Betting
Soft2Bet also offers its customers the ability to support the Sports Betting and Casino verticals. Most platform providers only do one or the other. Because Soft2Bet is not limited in this regard, customers can maintain a more streamlined approach.
With regulated sports betting becoming more mainstream in markets like North America and Europe, having the ability to integrate both casino gaming and sports betting will create more competitive opportunities.
Customization That Enhances Brand Identity
Brand identity is a critical factor in the iGaming space. It is very important for gaming operators to be able to configure their platforms to suit their own brand and their target market. Customization of white-label products by the iGaming platforms is one way to achieve this.
Some elements of the platform that operators can customize include:
- User experience and interface
- Game content and degree of promotion of specific games
- Game promotions and loyalty rewards
With this level of customization, brands can retain their own identity and frontline branding while utilizing a strong and reputable back-end system.
Regulatory Awareness and Compliance Support
When a company is operating in multiple countries, the approaches to compliance and regulation differ in each country. Given the complexity of compliance and the balance of operational licenses and geographical regions, Soft2Bet Custom Compliance Solutions has been designed to meet the multiple needs of a specific geography and balance of operational licenses.
Some of the elements of compliance include:
- Game features that promote responsible gaming
- Player age and identity verification systems
- Player data and compliance reporting
All of these features make it more efficient to operate legally and build trust with players, which is critical in today’s environment.
Soft2Bet: Scalable Infrastructure for Growth
Soft2Bet has designed its infrastructure to be supportive of rapid scaling for operators entering new markets or experiencing traffic surges. Scalability as a selling point has become industry standard, and with regards to iGaming, it has become a crucial element of consideration.
The benefits of scalability include:
- No loss of performance in relation to traffic and transaction increases.
- The ability to manage several brands or regionally customized platforms from a single system.
- The ability to broaden a company’s product and/or service portfolios with minimal system enhancements.
Soft2Bet’s scalability makes it a desirable partner for operators who aspire to have an unlimited growth potential.
Operational Tools and Data Insights
Effective iGaming operations, from a setup perspective, have operational analytics and thorough back-end system control. Soft2Bet provides operators with a range of ancillary services which include operational analytics, system control, performance tracking, and optimization of promotional services.
Such tools include, but are not limited to:
- Reporting dashboards
- Player tracking dashboards
- Revenue dashboards
- Cross-product dashboards
- Campaign performance dashboards
- Promotion performance dashboards
- Bonus performance dashboards
Having access to the comprehensive data aids in the rationalization of the operational process, and decreases the time and resources allocated to achieve the desired organizational outcome.
Market Trends
The responsiveness of Soft2Bet in regards to the industry trends and consumer expectations that encompass the increased use of mobile, enhanced live games, and the growth of localized content is one of the reasons behind the increased attention Soft2Bet has gained in the market.
Understanding player/device preferences allows Soft2Bet to stay relevant as player/device preferences will continue to shift.
Conclusion: A Platform Prepared for Continuous Advancement
It’s not by pure chance Soft2Bet managed to position herself so well within iGaming. The attention to devising an exceptional user experience through ease of platform customization for operators, solid player engagement metrics, full compliance, and overall scalability with attendant support has made Soft2Bet a truly attractive partner for those operators wishing to pursue quality and differentiation within their value propositions. Further, Soft2Bet has embedded itself within the more sophisticated operators in the sector by virtue of support for both casino and sports wagering verticals all through a single platform.
As the iGaming sector matures and its components become even more profound and intricate, technology partners of Soft2Bet’s caliber will continue to be more pronounced in the user community.
