With the rapidly evolving era of iGaming, few companies have demonstrated the vision, innovation, and scalability of Soft2Bet. Since its inception in 2016, the Maltese company has grown from a trailblazing startup into a global leader, offering innovative turnkey solutions for online gaming and sportsbook operators in regulated jurisdictions around the globe.
Soft2Bet’s achievement is not only measured by its portfolio of leading-performing B2C brands or stability in its B2B products—but by its performance in risk management and compliance. For example, Soft2Bet saves 40% on fraud prevention costs thanks to SEON’s intelligent risk and fraud detection solution. This decision is just one of many examples that confirm Soft2Bet’s commitment to operational excellence ahead of industry issues.
A Vision Inspired by Innovation
Founded by Uri Poliavich, Soft2Bet was founded on the vision of transforming the iGaming business through next-generation gaming platforms and user experiences without equals. That vision was realized with the launch of the Motivational Engineering Gaming Application (MEGA)—a multi-award-winning platform that gamifies player engagement through custom-tailored content, innovative bonus mechanics, and sophisticated retention mechanisms.
MEGA is not just an industry buzzword—it’s a proven success driver. Operators that have adopted MEGA have achieved a 4x increase in player screen time, net gaming revenue (NGR) up by 65%, and average deposits and player value by significant amounts. The versatility of MEGA means that it can be seamlessly integrated with existing sportsbook or casino systems, and its uses are enormous and diverse in markets.
Global Reach, Local Focus
With over 100 employees in 10 jurisdictions, Soft2Bet is now the synonym of compliance and reliability. Soft2Bet presently has 19 licenses in place, such as Canada (Ontario), Denmark, Sweden, Romania, Greece, and Malta. The licenses are testimony to its commitment to responsible gaming as well as meeting some of the sector’s strictest regulatory requirements.
Secondly, the global strategy of Soft2Bet is not an expansion one but a localization one. Its B2C brands—Betinia, Yoyocasino, Campobet, Quickcasino, Tooniebet, and Don.ro—are thematically based on bespoke themes, localized content, and curated game portfolios to attract gamers within each target market.
Enabling Operators with Bespoke Solutions
Soft2Bet’s B2B solutions go far beyond the provision of just a platform. The operator offers a complete managed package of solutions, enabling operators to maintain complete control of every aspect of the user experience. These include:
- Frontend customization
- Casino and sportsbook integration
- Payment gateway integration
- Risk and fraud protection
- Multilingual customer support
This level of flexibility allows for operators to maximize their proposition to fit with regional regulatory needs and cultural nuances—resulting in increased engagement, enhanced compliance, and increased brand loyalty.
A New Investment Era: Soft2Bet Invest
Soft2Bet is not resting on past success; it’s actually creating the future of gaming. In July 2024, the company launched Soft2Bet Invest, a €50 million fund aimed at spearheading innovation in the iGaming and casual gaming markets. The fund offers financial and operational expertise to innovators and start-ups and helps new market players join the sector with robust backing.
As a gesture of appreciation for this effort, Soft2Bet Invest was awarded the “Outstanding Contribution to Gaming 2024” at SiGMA East Europe. The award solidified Soft2Bet’s reputation as not only a technology provider but also as a mentor and industry leader.
Commitment to Responsible Gaming
With increased regulation of the iGaming industry, Soft2Bet has prioritized player protection and responsible gaming in its business. The company has compliance teams in place in every jurisdiction to ensure that all its operations adhere to the highest ethical and legal standards. Ongoing checks by local and off-shore regulators ensure high levels of transparency and trust.
In addition to regulation compliance, Soft2Bet goes beyond the standard by utilizing pro-active player protection tools. These include real-time player behavior monitoring, tailored intervention systems, and simple, accessible self-exclusion functionality—all aimed at promoting safe and sustainable play.
Differentiators That Matter
Soft2Bet stands out from the rest by its combination of technical expertise and user-centric design. Essential differentiators are:
- Customizable Gamification: MEGA features like avatars, city-building mechanism, and collections motivate players.
- Massive Library of Games: Over 12,500 games from industry-leading providers, with more than 1 million live events hosted every year.
- Global Reachability: Platforms are supported in 20+ languages and accept 220+ payment options, thus making Soft2Bet completely borderless.
- Award-Winning Leadership: Uri Poliavich received “Executive of the Year” at the 2025 Global Gaming Awards EMEA, where Soft2Bet also won “Platform Provider of the Year” and “Product Launch of the Year.”
Coming Ahead
As Soft2Bet explores new markets, with highly awaited expansion into New Jersey on the way, the company continues to lead the iGaming industry, propelling the industry into the future: one of intelligent operations, secure communities, and more engaging experiences.
By merging the most up-to-date technology with business ethics and a forward-thinking investment philosophy, Soft2Bet has not only become a service provider but also a beacon determining the future direction of online gaming itself.
