On the retail shelves, every brand wishes to take over its rivals and get more sales. This aspect is more crucial when it comes to competing in the packaging world as there are uncountable brands out there. To be more successful, you have to shine out your rivals and be different. This is where you can leverage packaging, especially Custom Cream Boxes. However, a question arises: how does this packaging make your brand and turn your ordinary items into special ones? Let’s have a look:
Improve Visibility and Shelf Appeal
A golden rule of thumb is that the more you are visible on shelves, the more you will get noticed. Luckily, cream packaging has the power to make your brand the apple of the buyer’s eye. But any novice brand may think of how to get visibility on a crowded shelf and be a people’s pleaser. The following tactics can help you here:
Offer Discounts
This is a shortcut to quickly get famous in the market – offer discounts and promotions. Since the major target audience of cream boxes is women, giving discounts will engage them to a great degree. Examples include “70% off on new arrivals” or “25% flash sale on all cream products during this holiday.” Giving such perks will instantly highlight your items for the buyers, and encourage them to be attracted towards your items.
Play with Colors
The role of color psychology can’t be ignored for visibility. The goal is to be different to get noticed. Most of the cosmetic brands go with bold colors to shine in the eyes of the user. You must have to be a pro at this game in order to defeat them or get entirely opposite and adopt a minimal approach. Either way, it is a win-win for you. While selecting the tones, ensure that your choice resonates with your brand and product’s values.
PR Campaigns
Make the money talk in your favor with PR or public relations campaigns. This is a time-proven method where you can reach a broad audience using various voices such as print, digital, or even radio broadcasting. While organic reach is the best for your brand, paid ads can give you instant results in no time. Once a buyer gets familiarized with your brand via these ad sources, the time of your box starts to impress the buyers.
Build Brand Identity
To make your brand the talk of the town, build a bespoke brand identity. Again, cream boxes can be used here to lead the beauty market. The basic and most crucial step is to create a dedicated and specific brand logo. It’s like your nickname in the market, which will be used more than your original name. And when buyers connect with you emotionally, they are more likely to remember you with your logo; instead of your name. Other elements that can educate the buyers about your company are given below:
- Color scheme: Undoubtedly colors give you visibility; you can also use them to build your brand identity. Having a consistent hue and tone in your entire lineup will make the buyers remember your brand for a long time.
- Typography: This is a way to express your product details via different styles and typefaces. Adapting a unique font and then following it in your entire lineup will more likely make it a hot trend in the market.
- Imagery: These are visual components that you can use to improve the design and communication of an item. You can use them to create a distinctive design.
Use Customization to Uplift Buyer Perception
Another approach to transform your ordinary cream products into extraordinary ones is to use customizations that will improve the buyer’s perception. There are various ways that you can design your boxes, as mentioned below:
Printing
The use of customized printing is to shift your design from soft copy to hard copy on the surface of cream packaging. Brands take gain of different types to print their custom boxes, as given below:
Digital printing: This type is used when you are interested in quick results. The outputs produced by digital printing are prone to volatility. Hence, this must be utilized only for seasonal and short-term packaging needs.
Offset printing: Brands prefer this type when they want a long-term design. Owing to its cost, offset printing is used only for batches with more than 1000 boxes. The colors produced by this type are more durable and vibrant in nature.
Screen printing: Another type, screen printing is used when you want high-quality prints like offset printing but want to keep it low cost. Mind that this type is time-consuming and also not all types of customizations are compatible with it.
Final Touches
Printing is mostly used to educate the buyers about your brand, but the final touches are utilized to make it engaging. These finishes come in various types, allowing you to choose one that fits your needs. The details of a few types are given below:
Lamination: This is the most basic and common type that cosmetic brands use to outshine their rivals and make their items extraordinary. It involves wrapping a single sheet of plastic over your packaging that will give it a shiny look as well as make it resistant to smudges and scratches.
Coating: Coating is used to visualize the functional as well as branding aspects of your boxes. The most common types of coating include gloss coating which is used for a reflective look, matte coating for a dull effect, and soft-touch coating for a unique and velvety feel. Finally, UV coating is used when you are interested in highlighting a particular design, especially your logo.
Specialty touches: These include embossing and debossing and are used to engage the buyers tactically. Embossing refers to the raised patterns on the boxes and debossing means regressed designs on the boxes.
Functional Benefits
Another area where cream packaging is grist for the mill is it improves the user experience with various functional benefits. A well-designed box must go beyond just aesthetics but also add to the user’s accessibility. There are various functional perks that these boxes offer. For instance, they have a strong build, which allows you to pack various kinds of items in your boxes, without the tension of product damage. A plus point is that they also provide barrier protection. Some cream items are very sensitive to light and temperature – having such packaging makes them resistant to such factors and double the security features.
Furthermore, they are portable and compact. This small size makes it easier for customers to carry this packaging on the go. This also makes them space-efficient for brands, allowing them to keep many boxes in a small space. A nuanced perk of such size is that it offers an easy application. This means that the users can easily apply the product – be it a squeeze tube, pump dispense, or jar.
Some other thoughtful features that can go a long way in improving the user experience are to add custom inserts. These are special byproducts that keep your items securely fit in one place and ensure that they are not damaged. Similarly, try adding elegant opening systems, such as slide and tray boxes as they will add a touch of surprise for your buyers. Also, keep in mind a thoughtful presentation to make your boxes nicely looking.
Looking to add Custom Mascara Boxes to your packaging lineup? Contact Packaging Mania. Our team of experts offers custom solutions for your packaging that will convert ordinary items into extraordinary. On top of that, we also provide free design support and custom quotes to ensure that we are in the same spot. Order now to get amazing discounts such as up to 30% off on same-day bookings.
