Remember when apartment hunting meant checking out the closet space and maybe tapping the walls to guess how thick they were? Those days are long gone.
Today’s renters walk into a showing and ask: “How’s the WiFi?”
Yep. We’ve officially entered the age where fast internet ranks higher than a fancy kitchen backsplash. And if you’re managing rental properties in a tech-savvy area like Westside LA, understanding these shifting tenant priorities isn’t just helpful, it’s non-negotiable.
Let’s dig into what renters really want in 2025. Spoiler alert: Granite countertops are out. Smart everything is in.
1.WiFi Over Everything
The first thing people do when they move in? Try to connect to the WiFi.
According to a survey by Rent.com, 82% of tenants say high-speed internet is a must-have, not a nice-to-have. That’s higher than the percentage who say they want in-unit laundry. Internet access even beats air conditioning for some.
This isn’t just about Netflix and scrolling TikTok. It’s about remote work, online classes, smart home devices, and even grocery shopping. In fact, over 45% of renters now work from home full-time or part-time. That makes stable internet a core utility, just like water or electricity.
Westside LA property managers are catching on. Many now advertise “gigabit-speed internet” or “WiFi-ready units” right in the listing title. Why? Because it works.
2.Smart Homes, Happy Tenants
Today’s renters want homes that are smarter than their ex. We’re talking smart thermostats, app-controlled locks, motion-sensor lights, and voice-activated assistants.
These features don’t just look cool. They also save money and boost security. That’s a win-win.
Smart thermostats, for example, can save tenants up to 10% a year on heating and cooling, according to the U.S. Department of Energy. Smart locks? No more lost keys. Just a code. Or a tap on your phone.
Westside LA property managers who’ve embraced smart tech upgrades are seeing more lease renewals and fewer maintenance calls. Because when your thermostat talks to your phone, your tenants talk less to you.
3.Pet-Friendly Pads Are a Big Deal
Pets are the new roommates. In fact, 70% of renters either have a pet or plan to get one soon. That means pet-friendliness isn’t optional; it’s essential.
But renters aren’t just looking for “no pet restrictions.” They’re searching for dog-washing stations, built-in pet nooks, and parks nearby.
Smart landlords in Westside LA are jumping on this trend. Not only do pet-friendly properties rent out faster, but they can also command 20%-30% higher deposits or fees, according to Zillow data. And guess what? Most pet parents are happy to pay it.
4.Energy Efficiency = Major Appeal
No one wants to live in a power-hungry apartment.
Today’s renters want LED lighting, Energy Star appliances, and windows that don’t leak cold air like a broken fridge. With rising utility costs, energy efficiency is no longer just good for the planet, it’s great for the wallet.
A study by the National Multifamily Housing Council found that 61% of renters are willing to pay more for eco-friendly features. Not a little more. Up to $30 extra a month.
Westside LA property managers who upgrade insulation or install solar panels aren’t just doing Earth a favor. They’re future-proofing their rentals and attracting tenants who stick around.
5.Privacy and Peace of Mind
Soundproofing, secure access, and good lighting around the property aren’t just nice extras. They’re part of what makes a place feel like home.
With more people working odd hours or sharing walls, soundproofing is more appreciated than ever. Renters also expect doorbell cameras or secure building access, even in smaller properties.
And let’s not forget about mental space. Minimalist design, clutter-free layouts, and thoughtful storage options are trending. People want homes that feel calm, not chaotic.
6.Community Amenities Still Count
WiFi may rule, but renters still care about physical spaces too. Especially if they’re built to chill.
We’re talking rooftop lounges, bike repair stations, package lockers, co-working spaces, and fitness centers that don’t smell like a middle school gym.
7.Online Everything
Today’s tenants expect everything to happen online:
- Virtual tours
- Digital lease signing
- Online rent payments
- Maintenance requests via app
The less they have to call, the better. And if your process feels like it’s from 2002, you’re losing potential renters fast.
Westside LA property managers who offer seamless online services are winning over tenants with convenience. Some even offer AI chatbots that answer questions 24/7. Who needs voicemail when you can text a maintenance bot at 2 a.m.?
So, What Does This Mean for Landlords?
If you’re still banking on “location, location, location” alone, time to rethink. Renters today want:
- Reliable internet
- Smart home features
- Pet perks
- Energy savings
- Digital services
- Secure, calm spaces
And they’re willing to pay more for all of it.
If you’re a landlord feeling overwhelmed, here’s the good news: You don’t have to do it all alone. Westside LA property managers can help you:
- Upgrade your listings to reflect new priorities
- Screen for tech-savvy tenants
- Streamline lease and maintenance operations
Basically, they help you stay relevant and competitive.
Final Connection
In a world where tenants swipe right or left on listings, your property has to make a strong first impression and have a faster WiFi connection.
Want your rental to stand out in Westside LA? Think beyond square footage. Think smart. Think connected.
Because these days, home isn’t just where the heart is. It’s where the WiFi connects automatically.
